The role of organizational learning in stakeholder marketing
Year of publication: |
2015
|
---|---|
Authors: | Mena, Jeannette A. ; Chabowski, Brian R. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 43.2015, 4, p. 429-452
|
Subject: | Stakeholder marketing | Organizational learning | Innovation | Imitation | Performance | Lernende Organisation | Learning organization | Stakeholder | Imitationsstrategie | Imitation strategy | Marketingtheorie | Marketing theory |
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