The role of original process in creating product essence and authenticity
Year of publication: |
2022
|
---|---|
Authors: | Galoni, Chelsea ; Strejcek, Brendan ; Grayson, Kent |
Published in: |
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1532-7663, ZDB-ID 2021876-X. - Vol. 32.2022, 4, p. 680-686
|
Subject: | authenticity | branding | essence | process | product valuation |
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