The role of other customer effect in corporate marketing : its impact on corporate image and consumer-company identification
Elif Karaosmanoǧlu and Ayşe Banu Elmadaǧ Bas; Jingyun (Kay) Zhang
| Year of publication: |
2011
|
|---|---|
| Authors: | Karaosmanoǧlu, Elif ; Elmadağ Baş, Ayşe Banu ; Zhang, Jingyun Kay |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 45.2011, 9/10, p. 1416-1445
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| Subject: | Firmenimage | Corporate reputation | Markenarchitektur | Brand architecture | Soziale Gruppe | Social group | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009378630