The role of package colour in influencing purchase intent of bottled water : implications for SMEs and entrepreneurs
Year of publication: |
2015
|
---|---|
Authors: | Beneke, Justin ; Mathews, Ozayr ; Munthree, Travys ; Pillay, Kavesan |
Published in: |
Journal of research in marketing and entrepreneurship : JRME. - Bingley : Emerald, ISSN 1471-5201, ZDB-ID 2516633-5. - Vol. 17.2015, 2, p. 165-192
|
Subject: | South Africa | SME | Packaging | Entrepreneur | Colour | Bottled water | Südafrika | KMU | Verpackung | Entrepreneurship | Entrepreneurship approach | Unternehmensgründung | Business start-up |
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