The role of perceived value in shaping luxury service customers' self-brand connection
Year of publication: |
2024
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Authors: | Lu Shiwen ; Ahn, Jiseon |
Published in: |
Tourism and hospitality research : THR. - London : Sage Publications, ISSN 1742-9692, ZDB-ID 2094553-X. - Vol. 24.2024, 2, p. 203-214
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Subject: | self-brand connection | financial value | functional value | individual value | social value | patronized behavior | patronage behavior | luxury service | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Soziale Werte | Social values | Kundenwert | Customer value | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing |
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