The role of personal values in marketing and consumer behavior
[von] Donald E. Vinson; Jerome E. Scott and Lawrence M. Lamont
| Year of publication: |
1977
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|---|---|
| Authors: | Vinson, Donald E. ; Scott, Jerome E. ; Lamont, Lawrence M. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 41.1977, 2, p. 44-50
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| Subject: | Verbraucher |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002944684