The role of positive emotions in experiental decisions
Year of publication: |
2007
|
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Authors: | Kwortnik, Robert J. ; Ross, William T. |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 24.2007, 4, p. 324-335
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Subject: | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Experiment | Emotion |
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