The role of power distance in the application of relationship marketing orientation to the internal business environment
Year of publication: |
2015
|
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Authors: | Cheung, Rachel Shuk Yee ; Pires, Guilherme D. |
Published in: |
Global business & economics review. - Olney, Bucks : Inderscience Enterprises, ISSN 1097-4954, ZDB-ID 2054200-8. - Vol. 17.2015, 3, p. 330-343
|
Subject: | power distance | internal relationship marketing orientation | IRMO | business performance | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance | Lieferantenmanagement | Supplier relationship management | Macht | Power | Multinationales Unternehmen | Transnational corporation | Internationales Marketing | International marketing | Internationaler Markteintritt | International market entry |
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