The role of predevelopment activities and firm attributes in new product success
| Year of publication: |
1996
|
|---|---|
| Authors: | Murphy, Steven A. ; Kumar, Vinod |
| Published in: |
Technovation : the international journal of technological innovation, entrepreneurship and technology management. - Amsterdam : Elsevier Scientific Publishing Co., ISSN 0166-4972, ZDB-ID 83860. - Vol. 16.1996, 8, p. 431-442
|