The role of price tiers in advance purchasing of event tickets
Wendy W. Moe; Peter S. Fader
| Year of publication: |
2009
|
|---|---|
| Authors: | Moe, Wendy W. ; Fader, Peter |
| Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 12.2009/10, 1, p. 73-86
|
| Subject: | Freizeitwirtschaft | Leisure industries | Event-Marketing | Event marketing | Preismanagement | Pricing strategy | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003878842