The role of pride feelings in the team and fan community identification processes : an empirical examination in professional sport
Year of publication: |
2021
|
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Authors: | Gordon, Brian S. ; Yoshida, Masayuki ; Nakazawa, Makoto ; Bass, Jordan |
Published in: |
Corporate reputation review. - London : Palgrave Macmillan, ISSN 1479-1889, ZDB-ID 2031776-1. - Vol. 24.2021, 2, p. 76-94
|
Subject: | Pride | Team identification | Fan community identification | Prestige | Distinctiveness | Profisport | Professional sports | Arbeitsgruppe | Team | Konsumentenverhalten | Consumer behaviour | Sportmarketing | Sports marketing | Sportorganisation | Sport organization | Fußball | Football | Emotion | Ballsport | Ball game | Gemeinschaft | Community |
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