The role of product and brand perceptions in stock investing : effects on investment considerations, optimism and confidence
Year of publication: |
2013
|
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Authors: | Aspara, Jaakko |
Published in: |
The journal of behavioral finance : a publication of the Institute of Behavioral Finance. - Abingdon : Routledge, ISSN 1542-7560, ZDB-ID 2110458-X. - Vol. 14.2013, 3, p. 195-212
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Subject: | Investing in stocks | Consumer behavior | Consideration | Attitude | Confidence | Optimism | Personal relevance | Affective evaluation | Konsumentenverhalten | Consumer behaviour | Anlageverhalten | Behavioural finance | Vertrauen | Investition | Investment | Kapitalanlage | Financial investment |
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