The role of product brand image and online store image on perceived risks and online purchase intentions for apparel
Year of publication: |
2012
|
---|---|
Authors: | Aghekyan-Simonian, Mariné ; Forsythe, Sandra ; Suk Kwon, Wi ; Chattaraman, Veena |
Published in: |
Journal of retailing and consumer services. - London [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 12043850. - Vol. 19.2012, 3, p. 325-332
|
Saved in:
Saved in favorites
Similar items by person
-
Aghekyan-Simonian, Mariné, (2012)
-
Brand and category design consistency in brand extensions
Goh, Yi Sheng, (2013)
-
Brand and category design consistency in brand extensions
Goh, Yi Sheng, (2013)
- More ...