The role of product nationality in purchase behavior
Year of publication: |
2009
|
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Authors: | Dmitrovič, Tanja ; Vida, Irena |
Published in: |
Economic research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1331-677X, ZDB-ID 2171828-3. - Vol. 22.2009, 2, p. 25-39
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Subject: | Ursprungsregeln | Rules of origin | Herkunftsbezeichnung | Designation of origin | Produktqualität | Product quality | Konsumentenverhalten | Consumer behaviour | Nationalkultur | National culture | Südosteuropa | Southeastern Europe |
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