The role of product scarcity on display incompleteness
Year of publication: |
2023
|
---|---|
Authors: | Ladeira, Wagner Junior ; Santini, Fernando de Oliveira ; Perin, Marcelo Gattermann |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 41.2023, 5, p. 544-556
|
Subject: | Consumer preferences | Display incompleteness | Perceived scarcity | Processing of information | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Unvollkommene Information | Incomplete information |
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