The role of psychological distance in value creation
Year of publication: |
2015
|
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Authors: | Holmqvist, Jonas ; Guest, Duncan ; Grönroos, Christian |
Published in: |
Management decision : MD. - Bingley : Emerald Publishing Limited, ISSN 0025-1747, ZDB-ID 411946-0. - Vol. 53.2015, 7, p. 1430-1451
|
Subject: | Value creation | Psychological distance | Service marketing | Betriebliche Wertschöpfung | Persönlichkeitspsychologie | Personality psychology | Geographische Entfernung | Geographic distance |
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