The Role of Public Sector Enterprise in Achieving Sustainable Development through Corporate Social Responsibility : A Case Study

Globally, the business scenario has been changing unprecedentedly leading to evolution of innovative strategies. Organizations are realizing that their operations have a large impact not only on stakeholders like employees, shareholders, suppliers, customers but also on members of communities and environment. It is considered as a moral responsibility for an organization to take care of the people and environment whose lives are being impacted by its operations. As per the new Companies Act 2013 ,companies are obligated to spend two percent of profit in CSR activities which was set up by the Ministry of Corporate Affairs, Government of India .The activities that can be undertaken to fulfil CSR obligations includes eradicating hunger and poverty, promoting preventive healthcare, promoting education and gender equality, setting up homes for orphans and the senior citizens, measures for reducing inequalities, ensuring environmental sustainability , ecological balance and animal welfare, protection of national heritage, promotion of sports ,art and culture, training to promote employment , socio economic development ,provision of relief and welfare measures to minorities and women. While determining CSR activities to be undertaken, preference would need to be given to local areas around where the company operates. Thus in recent years Corporates have devoted considerable attention towards the strategic implications of CSR towards a sustainable future. Organizations are making robust changes in the CSR practices and initiatives taken by them to develop the society in which they operate. In this paper an attempt has been made to highlight some of the CSR initiatives undertaken by the BHEL, Trichy