The role of reciprocity and reputation in service relationships with arts organisations
Year of publication: |
2022
|
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Authors: | Toscani, Giulio ; Prendergast, Gerard P. |
Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 36.2022, 6, p. 800-812
|
Subject: | Ambition | Arts sponsorship | Business-to-business services | Co-creation | Corporate image | Qualitative research | Reciprocity | Relationship marketing | Reputation | Service processes | Sponsored organisations | Sponsors | Sponsorship | Uncertainty | Sponsoring | Firmenimage | Corporate reputation | Beziehungsmarketing | Kunst | Arts | Lieferantenmanagement | Supplier relationship management | Dienstleistungsqualität | Service quality |
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