The role of relationship promoter in new product development collaboration
Maria Pemartín, Gregorio Sánchez-Marín and José Luis Munuera-Alemán
| Year of publication: |
2019
|
|---|---|
| Authors: | Permartín, Maria ; Sánchez Marín, Gregorio ; Munuera-Alemán, José Luis |
| Published in: |
Industry and innovation. - London [u.a.] : Taylor & Francis, ISSN 1469-8390, ZDB-ID 2020057-2. - Vol. 26.2019, 1, p. 57-77
|
| Subject: | New product development collaboration | relationship promoter | trust | new product competitiveness | partners' satisfaction | Produktentwicklung | New product development | Innovation | Unternehmenskooperation | Inter-firm cooperation | Forschungskooperation | Research collaboration | Lieferantenmanagement | Supplier relationship management | Vertrauen | Confidence | Innovationsmanagement | Innovation management | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13662716.2017.1343131 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012264748