The role of resources in achieving target competitive positions
Year of publication: |
2007
|
---|---|
Authors: | Attia, Samaa Taher ; Hooley, Graham |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 15.2007, 2/3, p. 91-119
|
Subject: | Produktmanagement | Product management | Wettbewerbsvorteil | Competitive advantage | Marktsegmentierung | Market segmentation | Großbritannien | United Kingdom |
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