The Role of Schema Salience in Ad Processing and Evaluation
Year of publication: |
2009
|
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Authors: | Loef, Joost ; Antonides, Gerrit ; van Raaij, W. Fred |
Publisher: |
[S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Bewertung | Evaluation | Theorie | Theory |
Extent: | 1 Online-Ressource (50 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments August 2002 2, erstellt |
Classification: | M31 - Marketing ; C44 - Statistical Decision Theory; Operations Research ; M37 - Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
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