The role of search engine optimization in search marketing
Year of publication: |
2013
|
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Authors: | Berman, Ron ; Katona, Zsolt |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 32.2013, 4, p. 644-651
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Subject: | search engine marketing | electronic commerce | marketing contests | Suchmaschine | Search engine | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Suchtheorie | Search theory | Internet |
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