The role of security, design and content factors on customer trust in mobile commerce
Year of publication: |
2015
|
---|---|
Authors: | Nilashi, Mehrbakhsh ; Ibrahim, Othman ; Mirabi, Vahid Reza ; Ebrahimi, Leili ; Zare, Mojtaba |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 26.2015, p. 57-69
|
Subject: | ANP | Fuzzy logic | Mobile commerce websites | Trust | Decision making | k-means clustering | Mobile Business | Mobile business | Vertrauen | Confidence | Fuzzy-Set-Theorie | Fuzzy sets | Website | Mobilkommunikation | Mobile communications | Beziehungsmarketing | Relationship marketing |
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