The role of seeding in multi-market entry
| Year of publication: |
2005
|
|---|---|
| Authors: | Libai, Barak ; Muller, Eitan ; Peres, Renana |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 22.2005, 4, p. 375-394
|