The role of selfishness in buyer‐seller relationships
Year of publication: |
2002
|
---|---|
Authors: | Palmer, Adrian |
Published in: |
Marketing Intelligence & Planning. - MCB UP Ltd, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 20.2002, 1, p. 22-27
|
Publisher: |
MCB UP Ltd |
Subject: | Relationship marketing | Co‐operation | Competitive strategy | Individual behaviour |
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