The role of senior executives in managing key customers in Arab context
Fawaz Baddar ALHussan, Faten Baddar AL-Husan, and Lulu Alhesan
| Year of publication: |
2017
|
|---|---|
| Authors: | AlHussan, Fawaz Baddar ; Al-Husan, Faten Baddar ; Alhesan, Lulu |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 32.2017, 6, p. 825-835
|
| Subject: | Institutional theory | Upper echelon theory | Arab context | Key account management | Senior management involvement | Führungskräfte | Managers | Arabische Staaten | Arab countries | Key-Account-Management | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-05-2015-0091 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011773467