The role of servicescape as a driver of customer value in experience-centric service organizations : the Dragon Football Stadium case
Year of publication: |
2014
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Authors: | Fernandes, Teresa ; Neves, Sara |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 22.2014, 6, p. 548-560
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Subject: | servicescape | experience | customer behavior | sports | customer value | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value | Fußball | Football | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing |
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