The role of shockvertising in the context of various generations
Renáta Machová; Erika Seres Huszárik; Zsuzsanna Tóth
| Year of publication: |
2015
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|---|---|
| Authors: | Machová, Renáta ; Huszárik, Erika Seres ; Tóth, Zsuzsanna |
| Published in: |
Problems and perspectives in management : PPM ; international research journal. - Sumy : Business Perspectives, ISSN 1727-7051, ZDB-ID 2464229-0. - Vol. 13.2015, 1, p. 104-112
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| Subject: | shockvertising | shocking adverts | generations | generation marketing | Konsumentenverhalten | Consumer behaviour | Privatwirtschaft | Private sector | Generationengerechtigkeit | Intergenerational equity | Großbritannien | United Kingdom | Theorie | Theory | Schock | Shock |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010517636