The role of shopping values and consumer attitudes toward mall events
Arpita Khare and Pradeep Kautish
| Year of publication: |
2023
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|---|---|
| Authors: | Khare, Arpita ; Kautish, Pradeep |
| Published in: |
Journal of global marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-6975, ZDB-ID 2068833-7. - Vol. 36.2023, 1, p. 25-41
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| Subject: | India | adventure | mall commitment | mall events | Recreational | utilitarian | Konsumentenverhalten | Consumer behaviour | Einkaufszentrum | Shopping center | Indien | Event-Marketing | Event marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08911762.2022.2101410 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013549988