The role of social marketing theory in assessing insecticide-treated net usage intentions among pregnant women in Ghana
Year of publication: |
2022
|
---|---|
Authors: | Tweneboah-Koduah, Ernest Yaw ; Abdulai, Shaman ; Coffie, Isaac Sewornu ; Mahmoud, Mahmoud Abdulai |
Published in: |
Journal of social marketing : JSOCM. - Bingley : Emerald, ISSN 2042-6771, ZDB-ID 2589601-5. - Vol. 12.2022, 4, p. 495-512
|
Subject: | Ghana | Insecticide-treated net | Integrated model of behaviour prediction (IMBP) | Malaria | Pregnant women | Social marketing | Social Marketing | Frauen | Women | Mütter | Mothers |
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