The Role of Social Media in the Capital Market : Evidence from Consumer Product Recalls
Year of publication: |
2015
|
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Authors: | Lee, Lian Fen |
Other Persons: | Hutton, Amy P. (contributor) ; Shu, Susan (contributor) |
Publisher: |
[2015]: [S.l.] : SSRN |
Subject: | Social Web | Social web | Produkthaftung | Product liability | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour |
Extent: | 1 Online-Ressource (53 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Accounting Research, Forthcoming Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments January 28, 2015 erstellt |
Other identifiers: | 10.2139/ssrn.2557212 [DOI] |
Classification: | M40 - Accounting and Auditing. General ; M41 - Accounting ; G14 - Information and Market Efficiency; Event Studies ; M15 - IT Management |
Source: | ECONIS - Online Catalogue of the ZBW |
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