The role of social media on establishing brand value : a content analysis on banks in Turkey
Zeynep Birce Ergor & Elif Akagun Ergin
| Year of publication: |
March 2016
|
|---|---|
| Authors: | Ergor, Zeynep Birce ; Akagün Ergi̇n, Elif |
| Published in: |
International journal of economics and finance. - Toronto, ISSN 1916-971X, ZDB-ID 2531850-0. - Vol. 8.2016, 3, p. 97-102
|
| Subject: | social media | Twitter | Turkish banking sector | brand value | content analysis | Türkei | Turkey | Social Web | Social web | Markenführung | Brand management | Bank | Online-Marketing | Internet marketing | Inhaltsanalyse | Content analysis | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.5539/ijef.v8n3p97 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011447871