The role of social trust in reward crowdfunding campaigns’ design and success
Year of publication: |
2022
|
---|---|
Authors: | Shneor, Rotem ; Mrzygłód, Urszula ; Adamska-Mieruszewska, Joanna ; Fornalska-Skurczyńska, Anna |
Published in: |
Electronic markets : EM ; the international journal of electronic commerce and business media. - Berlin : Springer, ISSN 1422-8890, ZDB-ID 2017342-8. - Vol. 32.2022, 3, p. 1103-1118
|
Subject: | Campaign | Crowdfunding | Design | Social trust | Success | Trust | Vertrauen | Confidence | Sozialkapital | Social capital | Erfolgsfaktor | Success factor |
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