The role of social value creation in business model formulation at the bottom of the pyramid : implications for MNEs?
Year of publication: |
2014
|
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Authors: | Sinkovics, Noemi ; Sinkovics, Rudolf R. ; Yamin, Mo |
Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 23.2014, 4, p. 692-707
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Subject: | Bottom of the pyramid (BOP) | Business models | Rising powers | Social value creation | Geschäftsmodell | Business model | Multinationales Unternehmen | Transnational corporation | Betriebliche Wertschöpfung | Value creation | Corporate Social Responsibility | Corporate social responsibility | Soziale Werte | Social values | Niedrigeinkommen | Low income | Sozialwirtschaft | Social economy | Entwicklungsländer | Developing countries |
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