The role of strategic planning and flexibility in shaping SMEs market orientation in turbulence business environment
Sumiati, Ainur Rofiq, Sigit Pramono
| Year of publication: |
2019
|
|---|---|
| Authors: | Sumiati, Sumiati ; Rofiq, Ainur ; Pramono, Sigit |
| Published in: |
European research studies. - Piraeus : [Verlag nicht ermittelbar], ISSN 1108-2976, ZDB-ID 2479315-2. - Vol. 22.2019, 1, p. 221-236
|
| Subject: | Internal environment | external environment | strategic planning | strategic flexibility | market orientation | Strategisches Management | Strategic management | KMU | SME | Marketingmanagement | Marketing management | Flexibilität | Flexibility | Betriebliches Umfeld | Business environment | Unternehmensplanung | Corporate planning | Wettbewerbsstrategie | Competitive strategy |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.35808/ersj/1420 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012285916