The role of strategic selling in the company turnaround process
Michael Harker and Debra Harker
| Year of publication: |
2009
|
|---|---|
| Authors: | Harker, Michael ; Harker, Debra |
| Published in: |
Marketing-mix strategies - product strategy and promotion strategy. - Los Angeles [u.a.] : Sage. - 2009, p. 356-374
|
| Subject: | Verkauf | Selling | Strategisches Management | Strategic management | Krisenmanagement | Crisis management | Unternehmenssanierung | Business recovery |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003836362