The role of the hedonistic and utilitarian quality dimensions in enhancing user satisfaction in mobile banking
Dragana Rejman Petrović, Ivana Nedeljković and Veljko Marinković
| Year of publication: |
2022
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|---|---|
| Authors: | Rejman Petrović, Dragana ; Nedeljković, Ivana ; Marinković, Veljko |
| Published in: |
International journal of bank marketing. - Bingley : Emerald, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 40.2022, 7, p. 1610-1631
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| Subject: | Hedonistic dimension | Intention to use | Mobile banking | Satisfaction | Utilitarian dimension | WOM | Kundenzufriedenheit | Customer satisfaction | Electronic Banking | Electronic banking | Utilitarismus | Utilitarianism | Dienstleistungsqualität | Service quality | Mobile Business | Mobile business | Innovationsakzeptanz | Innovation adoption | Mobilkommunikation | Mobile communications |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJBM-03-2022-0112 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013532396