The role of the marketing function in operations of a construction enterprise: misconceptions and paradigms
Year of publication: |
1998
|
---|---|
Authors: | Cicmil, Svetlana ; Nicholson, Andrew |
Published in: |
Management Decision. - MCB UP Ltd, ISSN 1758-6070, ZDB-ID 2023018-7. - Vol. 36.1998, 2, p. 96-101
|
Publisher: |
MCB UP Ltd |
Subject: | Construction industry | Entrepreneurship | Management | Marketing | United Kingdom |
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