The role of the origin in international brand management
Jan-Hendrik Strenzke
| Year of publication: |
2003
|
|---|---|
| Authors: | Strenzke, Jan-Hendrik |
| Publisher: |
Bremen : LiM |
| Subject: | Internationales Marketing | International marketing | Markenführung | Brand management | Herkunftsbezeichnung | Designation of origin | Bibliometrie | Bibliometrics |
freely available
| Extent: | Online-Ressource |
|---|---|
| Series: | LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft. - Bremen : LiM, ZDB-ID 2533806-7. - Vol. 6 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper |
| Language: | English |
| Notes: | Systemvoraussetzungen: Acrobat Reader |
| Other identifiers: | 10.26092/elib/1754 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002195796