The role of the stakeholder perspective in measuring corporate reputation
Year of publication: |
2010
|
---|---|
Authors: | Puncheva-Michelotti, Petya ; Michelotti, Marco |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 28.2010, 2/3, p. 249-274
|
Subject: | Stakeholder | Entscheidung | Decision | Wahrnehmung | Perception | Firmenimage | Corporate reputation | Öffentlichkeitsarbeit | Public relations | Faktorenanalyse | Factor analysis | Australien | Australia |
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