The Role of Time-shifting in Serial Drama Viewing : Implications for Drama Producers and Advertisers
Year of publication: |
[2023]
|
---|---|
Authors: | Ishihara, Masakazu ; Kim, Baek Jung ; Kumakura, Hiroshi |
Publisher: |
[S.l.] : SSRN |
Extent: | 1 Online-Ressource (56 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments March 20, 2023 erstellt |
Other identifiers: | 10.2139/ssrn.4393346 [DOI] |
Classification: | M31 - Marketing ; M37 - Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
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