The role of typeface in packaging design
Year of publication: |
2019
|
---|---|
Authors: | Velasco, Carlos ; Spence, Charles |
Published in: |
Multisensory packaging : designing new product experiences. - Cham, Switzerland : Palgrave Macmillan, ISBN 978-3-319-94976-5. - 2019, p. 79-101
|
Subject: | Produktgestaltung | Product design | Verpackung | Packaging | Schweden | Sweden | Markenführung | Brand management |
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