The role of user-generated content in tourists' travel planning behavior
Year of publication: |
2009
|
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Authors: | Cox, Carmen ; Burgess, Stephen ; Sellitto, Carmine ; Buultjens, Jeremy |
Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa. : Taylor & Francis, ISSN 1936-8623, ZDB-ID 2493700-9. - Vol. 18.2009, 8, p. 743-764
|
Subject: | Tourismus | Tourism | Social Web | Social web | Virales Marketing | Viral marketing | Glaubwürdigkeit | Credibility | Urlaubsverhalten | Holiday behaviour | Informationsverhalten | Information behaviour | Australien | Australia |
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