The role of utilitarian and hedonic aspects in the continuance intention to use social mobile apps
Year of publication: |
2022
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Authors: | Akdim, Khaoula ; Casaló, Luis V. ; Flavián Blanco, Carlos |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 66.2022, p. 1-14
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Subject: | Continuance intention to use | Mobile apps | Perceived ease of use | Perceived enjoyment | Perceived usefulness | Satisfaction | Utilitarian-hedonic approach | Innovationsakzeptanz | Innovation adoption | Mobile Anwendung | Mobile application | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Mobile Business | Mobile business |
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