The role of value and trust in shaping recommendation intentions : evidence from travel app users
Year of publication: |
2022
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Authors: | Choi, Kijung ; Wang, Ying ; Sparks, Beverley |
Published in: |
Tourism analysis : an interdisciplinary tourism & hospitality journal. - [Elmsford, NY] : Cognizant Communication Corporation, ISSN 1943-3999, ZDB-ID 2267000-2. - Vol. 27.2022, 3, p. 395-401
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Subject: | Mobile travel apps | Utilitarian value | Hedonic value | Monetary value | Trust | Recommendation intention | Urlaubsverhalten | Holiday behaviour | Vertrauen | Confidence | Soziale Werte | Social values | Mobile Anwendung | Mobile application | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Personalisierung | Personalization |
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