The role of viral marketing strategies in predicting purchasing intention of eco-labelled products
Year of publication: |
2022
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Authors: | Hosseinikhah Choshaly, Sahar ; Marva Mirabolghasemi |
Published in: |
Journal of Islamic marketing. - Bingley : Emerald, ISSN 1759-0841, ZDB-ID 2553045-8. - Vol. 13.2022, 5, p. 997-1015
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Subject: | Consumer | Eco-labelled products | Green marketing | Purchasing intention | Strategy | Viral marketing | Virales Marketing | Konsumentenverhalten | Consumer behaviour | Öko-Marketing | Umweltzeichen | Eco-label | Marketingmanagement | Marketing management | Öko-Produkt | Sustainable product |
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