The Role of Within-Brand and Cross-Brand Communications in Competitive Growth
| Year of publication: |
2009
|
|---|---|
| Authors: | Libai, Barak ; Muller, Eitan ; Peres, Renana |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 73.2009, 3, p. 19-34
|