The role of psychological reactance and relationship proneness in the commitment decision: An application to a dental prevention program
Year of publication: |
2010-11
|
---|---|
Authors: | Prim-Allaz, Isabelle ; Darpy, Denis |
Institutions: | Université Paris-Dauphine (Paris IX) |
Subject: | health marketing | psychological reactance | relationship proneness | commitment | dental prevention programme |
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Prim-Allaz, Isabelle,
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