The role of trust in creating value and student loyalty in relational exchanges between higher education institutions and their students
Year of publication: |
2010
|
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Authors: | Carvalho, Sergio W. ; Oliveira Mota, Márcio de |
Published in: |
Journal of marketing for higher education. - Abingdon [u.a.] : Routledge, ISSN 0884-1241, ZDB-ID 1057705-1. - Vol. 20.2010, 1, p. 145-165
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Subject: | Hochschule | Higher education institution | Nonprofit-Marketing | Nonprofit marketing | Beziehungsmarketing | Relationship marketing | Zielgruppe | Target group | Studierende | Students | Brasilien | Brazil |
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