The roles of geographical indications in the internationalisation process of agri-food products
Year of publication: |
2009
|
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Authors: | Belletti, Giovanni ; Burgassi, Tunia ; Manco, Elisabetta ; Marescotti, Andrea ; Pacciani, Alessandro |
Published in: |
International marketing and trade of quality food products. - Wageningen : Wageningen Acad. Publ., ISBN 978-90-8686-089-0. - 2009, p. 201-221
|
Subject: | Agroindustrie | Agro-industry | KMU | SME | Marketingmanagement | Marketing management | Internationales Marketing | International marketing | Italien | Italy |
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